The blog is back!
Let me personally apologize for this blog’s absence from the blogosphere over the past months. Of course, in the absence, the coffee world is rocked in several occasions: McDreamy buys a coffee chain and Starbucks wades into politically dangerous territory.
Patrick Dempsey buys Tully’s coffee.
Can McDreamy get any dreamier? Yes, yes he can by single handedly saving countless jobs and investing in the best product in business: coffee. Tully’s declared bankruptcy at the beginning of this year with many competitors vying to be it’s savior. With Starbucks as a main competitor, McDreamy swooped in and officially bought Tully’s coffee. The coffee chain will remain with the same name, just a more devastatingly handsome owner at the helm.
McDreamy sat down with a reporter at Time Magazine and discussed his opinions and motives for buying Tully’s. You can read the full interview here. How does Dempsey attribute the financial problems of the coffee chain? Growing too quickly. Why does he like the business so much? He loves coffee too. Oh McDreamy, you just went up significantly on my list.
Vote For Starbucks
Howard Shultz has some serious cajones. Not only is he single handedly masterminding what it is to rule the coffee world, but he is also a political activist. While some might think that the coffee giant has no business voicing his opinions on our political leaders and current policies, Schultz takes it all in stride. Most recently, he’s garnered some significant media attention for his comments on his shareholders and whether or not they agree with his values.
Earlier in March, Schultz made his stance very clear. He personally supports gay marriage, so much so that the National Organization for Marriage has asked those who support traditional marriage to boycott the company in hopes to make a difference. When Starbucks shareholders compared the earnings to what they might have been if there was no boycott in place, they questioned Schultz: does apathy on political issues help our bottom line?
Schultz made it very clear with his reply.
““If you feel, respectfully, that you can get a higher return than the 38 percent you got last year, it’s a free country. You can sell your shares of Starbucks and buy shares in another company. Thank you very much,”
Many media outlets took that to mean that Starbucks shareholders must hold the same beliefs and values as its CEO. That is not the case, Schultz believes that if shareholders are unhappy with the return on investment then they are welcome to sell and cut their perceived losses. I personally believe in Starbucks as a company, but that does not mean that I necessarily hold the same values.
Bottom line: Starbucks is a company that cares more about the numbers on their spread sheets and the hard cash that comes into each store. They care about the health and well being of their employees, they believe in the creativity of their customers, and they believe in the freedom for both of these classes to be themselves and live their lives the way they choose.