Mostly spurred from a excellent article that I recently read (seriously, take ten minutes and read it, it will change your view about Starbucks and give you a whole new perspective as to how this amazing company works), I am again reminded as to why I identify myself so much with with spectacular company and how Starbucks will continue to grow and be successful in the coming years. The article discussed why Starbucks was placed within the top 50 most innovative companies and how it’s unique perspective on the industry pairs with Starbucks undisputed success.
The success that Starbucks has experienced goes far beyond that of a clever brand, past the glamorization of a cup of coffee, and creation of an “experience”. Starbucks has truly defined a major competitive advantage that I believe they have perfected, a focus on relationships. It is no small task to create a sense of ownership with every single employee in a multi billion dollar company. Down to the very last barista in the small stores, each person within this company feels a sense of ownership and has a genuine desire to add a footprint to the story of Starbucks. The best part is, each baristas does, they all make an impact to what makes this company. Starbucks would not be who it is today without the dedicated people on the front lines, working the four to ten hour shifts, representing every person on the executive board to the regulars that come in for their habitual cup of coffee.
Starbucks has defied expectations and continued to turn heads. From admitting a need to retrain on the basics and return to the core product and then, years later, branching out to instant coffee, Starbucks is the rebel child of the coffee industry. They have disregarding the industry norms and created a product that has been woven into the very fabric of our daily lives.
People said no one would pay that much for a cup of coffee. Starbucks stood it’s ground and created an intense extended product of a “Starbucks experience” that only continues to add value to someone’s morning caffeine ritual.
People said that Starbucks would never be able to break into new markets. Starbucks now has numerous grocery lines which includes bottled drinks, ground coffee, instant coffee, ice cream, and tea.
People said they would stop buying since the economic down turn. Starbucks has provided more than a cup of coffee for many customers during this difficult time, but they have provided a beacon of light for those in need of hope. Starbucks has instilled a sense of loyalty in billions of customers worldwide.
This company is phenomenal. I use it as an example of success and overcoming obstacles in my capstone business class on a daily basis. This company, how it runs, what it stands for, and how it has proved itself again and again, is one of the reason why I want a future within the coffee industry. I can’t wait to see what Starbucks is going to do in the next couple years and I can only hope to one day be involved in those decisions and watch the process from beginning to end.